SEO (search engine optimization) is crucial for running an online business because it helps to improve the visibility and ranking of a website in search engine results pages (SERPs). Higher visibility and ranking mean more potential customers can discover your website, which drives more traffic and leads to higher conversion rates. Additionally, SEO helps to optimize your website’s content and structure to make it more accessible and user-friendly for visitors, further increasing your chances of success online. Without a solid SEO strategy, your online business would struggle to attract organic traffic and may struggle to compete with other businesses in your industry.